{"id":904,"date":"2008-10-16T00:00:00","date_gmt":"2008-10-16T00:00:00","guid":{"rendered":"https:\/\/1millionbestdownloads.com\/mind-body-obese-less-brain-pleasure-food\/"},"modified":"2008-10-16T00:00:00","modified_gmt":"2008-10-16T00:00:00","slug":"mind-body-obese-less-brain-pleasure-food","status":"publish","type":"post","link":"https:\/\/1millionbestdownloads.com\/mind-body-obese-less-brain-pleasure-food\/","title":{"rendered":"Obese Women Get Less Pleasure From Eating"},"content":{"rendered":"
By Theresa Tamkins<\/p>\n
THURSDAY, Oct. 16 (Health.com) — Chocolate milk shakes taste good, and that's why someone might drink more of them, right? Not necessarily: A new study shows that obese women enjoy the taste of food less than women who are not overweight—possibly leading them to compensate by overindulging.<\/p>\n
The finding suggests that some people may be born with a blunted pleasure response to food. Alternatively, it could be that overeating causes the brain to turn down the pleasure response.<\/p>\n
If either of those is true, then the cause of overeating is more complicated than a simple lack of willpower, and it could result in a vicious cycle of increased eating in response to diminished pleasure.<\/p>\n
The study's author says he used to resist thinking about food as a type of addiction, but now believes that approach may make sense.<\/p>\n
“This is the first direct evidence that obese individuals, when they eat food, experience less activation of the reward circuitry,” says Eric Stice, PhD, a research scientist at the Oregon Research Institute in Eugene.<\/p>\n
For example, if you take cocaine or some other illicit drug, “you’re maximizing how good your brain can make you feel right then and there.” The pleasure of a milk shake is "minor league" compared to the jolt of cocaine, Stice says, but the underlying mechanism may be similar. Over time, "consumption of unhealthy food can be habit-forming.”<\/p>\n